Transmedia in Asia and the Pacific is a timely exploration of a global
media phenomena that offers a unique perspective on the production,
consumption and use of transmedia storytelling in the Asia Pacific
region. Through close analysis of case studies from Australia, Cambodia,
China, Japan, Malaysia, South Korea, and West Papua, the chapters in
this book provide insight into the cultural and transcultural contexts
against which transmedia storytelling takes place in the region. From
community theatre and social media narratives in China; to transcultural
consumption of Japanese texts in French, Spanish and English speaking
countries; to the use of transmedia for education in Japan and China,
examples highlight the diverse ways in which a global and commericalised
media phenomenon is appropriated and recontextualised to local
circumstances. This volume questions the centre/periphery dichotomy of
understanding global media through perspectives that seek to enrich
understanding and definitions of transmedia. It is a valuable resource
for scholars and students wishing to expand their engagement with the
theory and practice of transmedia storytelling.
Chapters "Chapter 1-Introduction to Transmedia in Asia and the Pacific,
Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking,
and Digital Natives and Chapter 14-Conclusions" are available open
access under a Creative Commons Attribution 4.0 International License
via link.springer.com.
