In Transcultural Communication, Andreas Hepp provides an accessible
and engaging introduction to the exciting possibilities and inevitable
challenges presented by the proliferation of transcultural communication
in our mediatized world.
- Includes examples of mediatization and transcultural communication
from a variety of cultural contexts
- Covers an array of different types of media, including mass media and
digital media
- Incorporates discussion of transcultural communication in media
regulation, media production, media products and platforms, and media
appropriation