This book explores the use of English within otherwise local-language
conversations by two continental European social media communities. The
analysis of these communities serves not only as a comparison of online
language practices, but also as a close look at how globalization
phenomena and 'international English' play out in the practices of
everyday life in different non-English-speaking countries. The author
concludes that the root of the distinctive practices in the two
communities studied is the disparity between their language ideologies.
She argues that community participants draw on their respective national
language ideologies, which have developed over centuries, but also reach
beyond any static forms of those ideologies to negotiate, contest, and
re-evaluate them. This book will be of interest to linguists and other
social scientists interested in social media, youth language and the
real-world linguistic consequences of globalization.