Michael J Silverstein

(Author)

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create ThemPaperback, 1 May 2008

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
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Reading Age
Ages: 18
Grade Levels
13
Print Length
320 pages
Language
English
Publisher
Portfolio
Date Published
1 May 2008
ISBN-10
1591840708
ISBN-13
9781591840701

Description

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

Product Details

Audience:
Ages: 18
Authors:
Michael J SilversteinNeil FiskeJohn Butman
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 May 2008
Dimensions:
21.51 x 13.92 x 2.11 cm
Educational Level:
Grade Levels: 13
ISBN-10:
1591840708
ISBN-13:
9781591840701
Language:
English
Pages:
320
Publisher:
Weight:
294.83 gm

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