The global outlook of contemporary businesses has made the notion of
intercultural communication effectiveness increasingly relevant as home
and host country organisational incumbents seek to minimise
intercultural communication challenges. From an academic perspective,
despite the prevalence of theories and research that could serve as
guidelines for addressing intercultural communication challenges,
continued existence of these challenges in some contexts suggests
potential inadequacy of such theories. Therefore, in this study, using a
case of the Sino-African organisational context, several frameworks for
enhancing intercultural communication effectiveness are proposed and
developed. The frameworks culminate in a hybrid intercultural
communication congruence framework to enhance intercultural
communication and achieve intercultural communication congruence (IC
congruence) in Sino-African organisational contexts. This book is a must
for academics interested in theory development in intercultural
communication, as well as organisational and management research in
Africa. The bevy of frameworks developed and the methodological
processes followed present a point of academic debate and raise numerous
questions for future research. The book also provides useful insights
into intercultural communication in Sino-African organisational contexts
and would be of interest to managers, consultants and trainers working
in Chinese organisations in Africa as well as on cross-cultural and
intercultural management. In addition to introducing new concepts to the
discourse of intercultural communication, the study marks the first
comprehensive inquiry into intercultural communication in Sino-African
business relationships in the organisational context.
