This third edition of Tourism Information Technology provides a
contemporary update on the complexities of using information technology
in the tourism industry. It examines IT applications in all sectors
including airlines, travel intermediaries, accommodation, food service,
destinations, attractions, events and entertainment. Fully updated
throughout and organized around the stages of the visitor journey, the
book reviews how tourists are using technologies to support decision
making before their trip, during their travels and at the destination.
It:
- Provides comprehensive and up to date coverage of all key topics in
tourism information technologies
- Covers new areas such as (among others) augmented and virtual reality,
robotics, smart destinations, disruptive innovation and the
collaborative economy, crowdsourcing for sustainability, online
reputation management and big data
- Incorporates a wealth of pedagogic features to aid student learning,
including key models and concepts, research and industry insights, case
studies, key terms, discussion questions, and links to useful websites.
Accompanied online by instructor PowerPoint slides, multiple choice
questions and further case studies, this book provides a comprehensive
and learning-focused text for students of tourism and related subjects.
