Ralf T Kreutzer

(Author)

Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments (2019)Hardcover - 2019, 16 May 2019

Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments (2019)
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Part of Series
Management for Professionals
Print Length
260 pages
Language
English
Publisher
Springer
Date Published
16 May 2019
ISBN-10
3030138224
ISBN-13
9783030138226

Description

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.

Product Details

Author:
Ralf T Kreutzer
Book Edition:
2019
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
16 May 2019
Dimensions:
23.39 x 15.6 x 1.75 cm
ISBN-10:
3030138224
ISBN-13:
9783030138226
Language:
English
Location:
Cham
Pages:
260
Publisher:
Weight:
571.53 gm

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