Ralf T Kreutzer

(Author)

Toolbox Digital Business: Leadership, Business Models, Technologies and Change (2022)Hardcover - 2022, 14 May 2022

Toolbox Digital Business: Leadership, Business Models, Technologies and Change (2022)
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Part of Series
Management for Professionals
Print Length
561 pages
Language
English
Publisher
Springer
Date Published
14 May 2022
ISBN-10
3658370165
ISBN-13
9783658370169

Description

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Product Details

Author:
Ralf T Kreutzer
Book Edition:
2022
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
14 May 2022
Dimensions:
23.39 x 15.6 x 3.18 cm
ISBN-10:
3658370165
ISBN-13:
9783658370169
Language:
English
Location:
Wiesbaden
Pages:
561
Publisher:
Weight:
988.83 gm

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