This book provides important guidelines for the digital transformation
process and shows how established companies in particular can use
digitization for their strategic further development. It highlights
developments in IT and data management, supported by AI, and analyzes
how marketing, sales, HR, the corporate organization and controlling
must be transformed in the digital age in order to take advantage of
these new opportunities as early and comprehensively as possible. The
tools offered in this book will support companies in actively shaping
the change.