Our lives are getting faster and faster. We are engulfed in constant
distraction from email, social media and our 'always on' work culture.
We are too busy, too overloaded with information and too focused on
analytical left-brain thinking processes to be creative. Too Fast to
Think exposes how our current work practices, media culture and
education systems are detrimental to innovation. The speed and noise of
modern life is undermining the clarity and quiet that is essential to
power individual thought. Our best ideas are often generated when we are
free to think diffusely, in an uninterrupted environment, which is why
moments of inspiration so often occur in places completely separate to
our offices.
To reclaim creativity, Too Fast to Think teaches you how to
retrain your brain into allowing creative ideas to emerge, before they
are shut down by interruption, distraction or the self-doubt of your
over-rational brain. This is essential reading for anyone who wants to
maximize their creative potential, as well as that of their team.
Supported by cutting-edge research from the University of the Arts
London and insightful interviews with business leaders, academics,
artists, politicians and psychologists, Chris Lewis takes a holistic
approach to explain the 8 crucial traits that are inherently linked to
creation and innovation.
