Small business specialist Elaine Pofeldt offers her blueprint for
getting a running start with your microbusiness--that is, a business
with no more than 20 employees, including yourself. Following her
previous book, The Million-Dollar, One-Person Business, Pofeldt gives
readers the steps toward their next entrepreneurial venture, including
testing an idea's market viability while limiting risk, finding cash
without giving up control, protecting your personal time and avoiding
burn out, and knowing when it is time to start micro-scaling.
Pofeldt's focus is always on staying lean financially so that you can
achieve your personal goals on an average person's budget. In this book,
Pofeldt profiles nearly 60 microbusinesses that have all reached $1
million in annual revenue without losing control or selling out. Tiny
Business, Big Money also includes the results of a survey with the
founders of 50 seven-figure microbusinesses that got to $1 million with
no payroll or very small teams, which provides deeper visibility into
their shared principles of success that you can apply to your own small
business.