This book, assembled to describe and illustrate the emerging field of
service design, was brought together using exactly the same co-creative
and user-centred approaches you can read and learn about inside. The
boundaries between products and services are blurring and it is time for
a different way of thinking: this is service design thinking. A set of
23 international authors and even more online contributors from the
global service design community invested their knowledge, experience and
passion together to create this book. It introduces service design
thinking in manner accessible to beginners and students, it broadens the
knowledge and can act as a resource for experienced design
professionals.