Bobby Hundreds

(Author)

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearHardcover, 25 June 2019

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear
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Print Length
336 pages
Language
English
Publisher
MCD
Date Published
25 Jun 2019
ISBN-10
0374275793
ISBN-13
9780374275792

Description

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Product Details

Author:
Bobby Hundreds
Book Format:
Hardcover
Country of Origin:
US
Date Published:
25 June 2019
Dimensions:
21.34 x 13.72 x 2.79 cm
ISBN-10:
0374275793
ISBN-13:
9780374275792
Language:
English
Location:
New York
Pages:
336
Publisher:
Weight:
430.91 gm

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