"Thinking with Type is to typography what Stephen Hawking's A Brief
History of Time is to physics."--I Love Typography
The best-selling Thinking with Type in a revised and expanded second
edition: Thinking with Type is the definitive guide to using
typography in visual communication. Ellen Lupton provides clear and
focused guidance on how letters, words, and paragraphs should be
aligned, spaced, ordered, and shaped. The book covers all typography
essentials, from typefaces and type families, to kerning and tracking,
to using a grid. Visual examples show how to be inventive within systems
of typographic form, including what the rules are, and how to break
them.
This revised edition includes forty-eight pages of new content with
the latest information on:
- style sheets for print and the web
- the use of ornaments and captions
- lining and non-lining numerals
- the use of small caps and enlarged capitals
- mixing typefaces
- font formats and font licensing
Plus, new eye-opening demonstrations of basic typography design with
letters, helpful exercises, and dozens of additional illustrations.
Thinking with Type is the typography book for everyone: designers,
writers, editors, students, and anyone else who works with words. If you
love font and lettering books, Ellen Lupton's guide reveals the way
typefaces are constructed and how to use them most effectively.
Fans of Thinking with Type will love Ellen Lupton's new book Extra
Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for
Graphic Designers.