Born out of the cultural flamboyance and anxiety of the 1980s, They
Live (1988) is a hallmark of John Carpenter's singular canon, combining
the aesthetics of multiple genres and leveling an attack against the
politics of Reaganism and the Cold War. The decision to cast the
professional wrestler "Rowdy" Roddy Piper as his protagonist gave
Carpenter the additional means to comment on the hypermasculine
attitudes and codes indicative of the era. This study traces the
development of They Live from its comic book roots to its legacy as a
cult masterpiece while evaluating the film in light of the
paranoid/postmodern theory that matured in the decidedly "Big 80s."
Directed by a reluctant auteur, the film is examined as a complex work
of metafiction that calls attention to the nature of cinematic
production and reception as well as the dynamics of the cult landscape.