The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean
strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over 4 million copies
globally and is in print in 46 languages. But much of W. Chan Kim and
Renée Mauborgne's work on creating new market spaces was originally
published in the pages of Harvard Business Review. This book brings
the best of those articles together all in one place.
Piece by piece, these articles explain the process of creating "blue
oceans"--uncontested market spaces, untainted by competition. Kim and
Mauborgne introduce tools for exploring and exploiting these markets,
such as the Value Curve, the Strategy Canvas, the Price Corridor of the
Mass, and the Business Model Guide--tools that have come to make up the
blue ocean strategy framework. This collection also features the
authors' latest Harvard Business Review article, "Red Ocean Traps."
Whether or not you're familiar with blue ocean strategy, this book will
give you a new perspective on this important framework--and help you
implement it in your organization.
This volume includes the articles "Value Innovation: The Strategic Logic
of High Growth," "Fair Process: Managing in the Knowledge Economy,"
"Creating New Maket Space," "Knowing a Winning Business Idea When You
See One," "Charting Your Company's Future," "Tipping Point Leadership,"
"Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean
Leadership," and "Red Ocean Traps: The Mental Models That Undermine
Market-Creating Strategies."
