A science-backed guide for navigating and thriving through
uncertainty--based on interviews and insights from world-renowned
leaders, innovators, entrepreneurs, artists, and creatives.
Whether you're searching for courage to start a new project, change
careers, launch a business, develop an idea, or reinvent yourself after
a disappointment or life change, you will face uncertainty--that
ambiguous and uncomfortable state that often makes us feel confused,
anxious, and afraid to act. Though these moments are difficult, they
offer opportunities for personal growth, innovation, and creativity.
In The Upside of Uncertainty, INSEAD professor Nathan Furr and
entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing
uncertainty and transforming it into a force for good. Drawing from
hundreds of interviews, along with pioneering research in psychology,
innovation, and behavioral economics, Nathan and Susannah provide dozens
of tools--including mental models, techniques, and reflections--for
seeing the upside of uncertainty, developing a vision for what to do
next, and opening ourselves up to new possibilities.
In our fast-paced, ever-changing world, uncertainty is on the rise. We
face it every day. But few of us have been taught the techniques to
navigate it well. The Upside of Uncertainty provides the inspiration,
tools, and strategies you need to thrive through the inevitable plot
twists in your life and career.
