**
From the authors of Cradle to Cradle, we learn what's next: The
Upcycle**
The Upcycle is the eagerly awaited follow-up to Cradle to Cradle,
one of the most consequential ecological manifestoes of our time. Now,
drawing on the green living lessons gained from 10 years of putting the
Cradle to Cradle concept into practice with businesses, governments, and
ordinary people, William McDonough and Michael Braungart envision the
next step in the solution to our ecological crisis: We don't just use or
reuse and recycle resources with greater effectiveness, we actually
improve the natural world as we live, create, and build.
For McDonough and Braungart, the questions of resource scarcity and
sustainability are questions of design. They are practical-minded
visionaries: They envision beneficial designs of products, buildings,
and business practices--and they show us these ideas being put to use
around the world as everyday objects like chairs, cars, and factories
are being reimagined not just to sustain life on the planet but to grow
it. It is an eye-opening, inspiring tour of our green future as it
unfolds in front of us.
The Upcycle is as ambitious as such classics as Rachel Carson's
Silent Spring--but its mission is very different. McDonough and
Braungart want to turn on its head our very understanding of the human
role on earth: Instead of protecting the planet from human impact, why
not redesign our activity to improve the environment? We can have a
beneficial, sustainable footprint. Abundance for all. The goal is within
our reach.
