The Underground Culinary Tour is a high-octane, behind-the-scenes
narrative about how the restaurant industry, historically run by gut and
intuition, is being transformed by the use of data.
Sixteen years ago, entrepreneur Damian Mogavero brought together an
unlikely mix of experts--chefs and code writers--to create a pioneering
software company whose goal was to empower restaurateurs, through the
use of data, to elevate and enhance the guest experience. Today, his
data gathering programs are used by such renown chefs as Danny Meyer,
Tom Colicchio, Daniel Boulud, Guy Fieri, Giada De Laurentiis, Gordon
Ramsay, and countless others.
Mogavero describes such restaurateurs as the New Guard, and their
approach to their art and craft is radically different from that of
their predecessors. By embracing data and adapting to the new trends of
today's demanding consumers, these innovative chefs and owners do
everything more nimbly and efficiently--from the recipes they create to
the wines and craft beers they stock, from the presentations they
choreograph to the customized training they give their servers, making
restaurants more popular and profitable than ever before.
Finally, Damian takes readers behind the scenes of his annual,
invitation-only culinary tour for top chefs and industry CEOs, showing
us how today's elite restaurants embrace new trends to create
unforgettable meals and transform how we eat. From the glittering
nightclubs of Las Vegas to a packed seasonal restaurant on the Long
Island Sound, from Brennan's storied, family-run New Orleans dynasty to
today's high-stakes celebrity chef palaces, The Underground Culinary
Tour takes readers on an epicurean adventure they won't soon forget.
