"People are our most important asset." Every company pays lip service
to this platitude, but how many companies really embrace it?
People are what sustain--or ruin--your brand. If your people are not
excited about the company, indifferent, or even alienated from it, your
competitive advantage will disappear.
In The Ultimate Competitive Advantage, FranklinCovey experts Shawn D.
Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap
into their companies' most valuable and unique resource: people.
When you promote a company of proactive and engaged employees who create
a winning culture, sustain it, leverage it, and make it work no matter
what comes your way, your business rises above the rest. From the
company that brought you The 7 Habits of Highly Effective People, The
Ultimate Competitive Advantage offers six highly effective practices
that will propel your company to success by unleashing the potential of
your people.
Each practice in The Ultimate Competitive Advantage is based on
fundamental principles that hold true across all industries, from the
necessity of being proactive to the importance of building win-win
relationships. Implementing these practices is the key to making a
distinctive difference in the marketplace.
The Ultimate Competitive Advantage will enable your company to achieve
remarkable results and become an industry standout by leveraging your
most important asset: your people.
