The Transformation of Television Sport: New Methods, New Rules examines
how developments in technology, broadcasting rights and regulation
determine what sport we see on television, where we can see it and what
the final output looks and sounds like. The book provides a missing
supply side perspective, including a comparison of the development of
sport and television in the US and the UK. The growth of global
corporate sponsorship through to league and federation controlled
television coverage is also mapped. Featuring new case studies,
including the NFL and Premier League, three critical pre-production
processes are unpacked. Milne examines the challenges faced by
broadcasters and the consequences for independent television sports
production companies and the day-to-day work of sports producers and
directors. As the value of broadcasting rights continue to soar, the
book provides a timely insight to what has happened to television sport
and why it matters.