In this business bestseller, how companies can adapt in an era of
continuous disruption: a guide to responding to such acute crises as
COVID-19. Gold Medalist in Business Disruption/Reinvention.
When COVID-19 hit, businesses had to respond almost
instantaneously--shifting employees to remote work, repairing broken
supply chains, keeping pace with dramatically fluctuating customer
demand. They were forced to adapt to a confluence of multiple
disruptions inextricably linked to a longer-term, ongoing digital
disruption. This book shows that companies that use disruption as an
opportunity for innovation emerge from it stronger. Companies that
merely attempt to weather the storm until things go back to normal (or
the next normal), on the other hand, miss an opportunity to thrive.
The authors, all experts on business and technology strategy, show that
transformation is not a one-and-done event, but a continuous process of
adapting to a volatile and uncertain environment. Drawing on five years
of research into digital disruption--including a series of interviews
with business leaders conducted during the COVID-19 crisis--they offer a
framework for understanding disruption and tools for navigating it. They
outline the leadership traits, business principles, technological
infrastructure, and organizational building blocks essential for
adapting to disruption, with examples from real-world organizations.
Technology, they remind readers, is not an end in itself, but enables
the capabilities essential for surviving an uncertain future:
nimbleness, scalability, stability, and optionality.
