"A highly accessible text." --Lawyers Weekly
A User-Friendly Handbook on Understanding Trademarks
Trademarks are a crucial part of the American economy. In plain language
with scores of real-life examples, this new edition of The Trademark
Guide draws on Wilson's experience and addresses issues important to
both would-be trademark owners and those who already own trademarks,
including:
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How to choose a trademark without risking a lawsuit
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How trademark rights are gained and perfected
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How to use a trademark properly
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What constitutes trademark infringement
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What to do if your trademark is infringed
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How trademark law applies to new media
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And much more
Completely updated to reflect recent court decisions and changes in the
law, this edition features an Internet trademark resources list and
expanded information on trademarks in the digital world. Packed with
examples, FAQs, and a glossary, The Trademark Guide, Third Edition,
will become the go-to for anyone with questions about the complexities
of trademark law.