The #1 New York Times and Wall Street Journal bestseller from
Steve Case--the co-founder of AOL--presents "a compelling roadmap for
the future...that can help us make sense of the technological changes
reshaping our economy and the world. A fascinating read" (Sheryl
Sandberg, Facebook COO and founder of LeanIn.org).
Steve Case--a pioneer who made the Internet part of everyday life--was
on the leading edge of a revolution in 1985 when he co-founded AOL, the
first Internet company to go public and the most successful business of
the 1990s. Back then Case was an entrepreneur in an industry that hadn't
really been invented yet, but he had a sense how dramatically the
Internet would transform business and society. In The Third Wave, he
uses his insights garnered from nearly four decades of working as an
innovator, investor, and businessman to argue the importance of
entrepreneurship and to chart a path for future innovators.
We are entering, as Case explains, the "Third Wave" of the Internet. The
first wave saw AOL and other companies lay the foundation for consumers
to connect to the Internet. The second wave saw companies like Google
and Facebook build on top of the Internet to create search and social
networking capabilities, while apps like Snapchat and Instagram
leveraged the smartphone revolution. Now, Case argues, we're entering
the Third Wave: a period in which entrepreneurs will vastly transform
major "real world" sectors such as health, education, transportation,
energy, and food--and in the process change the way we live our daily
lives.
Part memoir, part manifesto, and part playbook for the future, The
Third Wave explains the ways in which newly emerging technology
companies will have to rethink their relationships with customers, with
competitors, and with governments; and offers advice for how
entrepreneurs can make winning business decisions and strategies--and
how all of us can make sense of this ever-changing digital age.
