The Strategic Alliances Fieldbook: The Art of Agile Alliances is for
technology and professional services practitioners and executives
seeking faster value from their partnerships as traditional alliances
are changing rapidly in form and tempo.
Digitising customer channels and internal operations has been a
long-running initiative for most companies, and the global COVID-19
pandemic has accelerated the urgency and budgets associated with the
digital transformations that technology and professional services
companies support. The Strategic Alliances Fieldbook compiles a
century of the authors' experience of leading joint businesses to solve
the problem of how to go fast and avoid common issues that delay
alliances. The reader will get a detailed analysis of professional
services companies and technology companies and how the dynamics of
their collective culture and operating model are shaped when working in
partnership. The book provides a 'Blueprint': a library of methods that
includes 15 templates which can be applied to accelerate any alliance.
The book also includes 19 case studies to illustrate real-life
situations.
This book is particularly relevant to executives involved in partnership
initiatives, specifically in professional services and technology firms,
and can be read in conjunction with The Strategic Alliance Handbook by
Mike Nevin.
