More than 100,000 entrepreneurs rely on this book.
The National Science Foundation pays hundreds of startup teams each year
to follow the process outlined in the book, and it's taught at Stanford,
Berkeley, Columbia and more than 100 other leading universities
worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as
you put the Customer Development process to work. This method was
created by renowned Silicon Valley startup expert Steve Blank,
co-creator with Eric Ries of the "Lean Startup" movement and tested and
refined by him for more than a decade. This 608-page how-to guide
includes over 100 charts, graphs, and diagrams, plus 77 valuable
checklists that guide you as you drive your company toward
profitability. It will help you: - Avoid the 9 deadly sins that destroy
startups' chances for success- Use the Customer Development method to
bring your business idea to life- Incorporate the Business Model Canvas
as the organizing principle for startup hypotheses- Identify your
customers and determine how to "get, keep and grow" customers
profitably- Compute how you'll drive your startup to repeatable,
scalable profits.
The Startup Owner�s Manual was originally published by K&S Ranch
Publishing Inc. and is now available from Wiley. The cover, design, and
content are the same as the prior release and should not be considered a
new or updated product.
