The Smarta Way to Do Business is the first definitive handbook for
starting a business to bring you advice from real-world entrepreneurs
who've been there and done that. Packed with everything you need to know
to start and run a successful business, straight from the UK's leading
experts, this is the insider's guide you need to build a successful
business right NOW.
Featuring exclusive interviews with anyone who's anyone in the world of
entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan
Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar
Hashemi, and more, the book also brings you unique insights from Peter
Jones, Mike Clare, Julie Meyer, Rachel Elnaugh and many others. Whether
you're just starting out, looking to take your business to the next
level or exploring how social media and emerging technologies could
boost your customer sales, The Smarta Way to Do Business has the
answers you're looking for.
Matt Thomas is the editor at Smarta.com, a new platform for
entrepreneurs which has shaken up the business support landscape.
Innovative, intuitive and practical, Smarta offers entrepreneurs advice,
tools, and an opportunity to network. At the heart of Smarta's approach
is a belief that business owners learn best from each other. It delivers
real-time access to thousands of people running businesses; real
business advice from business people that have been there and done it as
well as access to live professional advice from lawyers, accountants and
other services providers free of charge.
