This retrospective of Jim's skateboard art bombards the reader with
colorful decks, logos, ad art, ad layouts, photos, and stickers to
illustrate the history of skateboarding, from the urethane revolution to
the present. Take a ride with an inside view of Phillips' Studios, to
observe the wacky world of his crazed studio artists and examine their
graphic assignments. The story traces the roots of skateboarding with
more than half a century of Phillips' involvement. It provides insight
to the creative evolution of the sport, and worldwide interest in and
influence from this California artist.