Analysis and judgment are no longer enough to make important corporate
choices; instead, key decisions must now take values into consideration.
Conflicts in the business world often arise because of a clash of
values, and it is therefore essential that companies, managers, and
employees all have a full understanding of the values at play. This
pioneering study provides a basis for values assessment and explains how
values come into all areas of business thinking, behavior, and
decision-making, whether human values, organizational values, cultural
values, or perceptual values. A scoring system that rates different
values as strong, sound, weak, or remote helps to prioritize topics and
simplifies the process of making executive decisions that count.