Based on Bill Fisher's three-day seminars that regularly sell out all
over the world, this audiobook offers the kind of capital-raising street
smarts no entrepreneur can do without. As a banker in Silicon Valley in
the '80s and a businessman who founded a number of successful companies
beginning in the '90s, Fisher has seen firsthand the kind of rookie
mistakes aspiring entrepreneurs make that end up stopping them before
they have a chance to get started.
Fisher looks at six traditional steps in the capital-raising process and
digs beneath the surface to expose subtle but critical aspects of each -
knowledge that, until now, could come only with experience. For example,
entrepreneurs believe that great business ideas get funded. Not true -
just look at the failure rates of venture-backed companies. Great
business stories get funded, and all great business stories have a
similar construction and shape. And of course the entrepreneur needs an
investor, but each investor comes with his or her own personality
issues. You need the right match for long-term success, not just whoever
is waving the biggest check - a temptation that is easy for
cash-strapped entrepreneurs to succumb to. Having this book is like
going into your investor meetings with a trusted advisor who knows all
the ins and outs of raising capital.
