The most complicated skill is to be simple
Simplicity is a hard thing. As the legendary Jony Ive, Apple's former
Chief Design Officer, once said, the challenge is "to solve incredibly
complex problems and make their resolution appear inevitable and
incredibly simple."
Today, as technology becomes more complex than we can process, how do we
hold on to that precious thread of simplicity? How do we design products
and systems that are human-centered? How do we put innovation back in
our own hands, even as we drive radical digital transformation?
The Simplicity Playbook for Innovators shows the way. It introduces
five strategic shifts that will transform the way you look at your
business - from customer research to product/service development. In
each strategic shift, you will find a wealth of practical tools that
have been applied and tested, particularly in legacy companies dealing
with complex processes and systems. When we focus on simplicity instead
of innovation-for-the-sake-of-innovation, customers love the experience.
With this illuminating step-by-step guide, you will rediscover how to
focus on what really matters for your business, and learn the methods to
create experiences that win customers' hearts.