* A unique distillation of the skills that people need to develop to be
successful in business
Most people who are currently working cannot give up two years to study
for a Masters in Business Administration (MBA), but the techniques that
are taught for an MBA are invaluable.
This practical, accessible book presents all the essential theory,
practice and techniques taught to MBA students and is ideal for the busy
executive. Above all, this is a practical book that covers everything
needed to be commercially successful in business.
It is divided into three parts: Personal Development, Management Skills
and Business Development; and uses the latest research and business
school studies to succinctly and clearly explain the key principles and
practices of successful business.