Featured in The New York Times, Bloomberg, and Vox, The Shopping
Revolution is "a brisk and thought-provoking anatomy of shopping in the
21st century" (Kirkus Reviews).
The retail industry was already in the midst of unparalleled
disruption. Then came COVID-19.
In a fully updated and expanded edition of The Shopping Revolution:
How Retailers Succeed in an Era of Endless Disruption Accelerated by
COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert,
examines the companies that have been most successful during a tsunami
of change in the industry. She offers fresh insights into what we can
learn from these companies' ascendance and continued transformation in
the face of unprecedented challenges.
Kahn, also the author of
Global Brand Power: Leveraging Branding for Long-Term Growth,
examines: In a brand-new chapter, how companies in China, like
Alibaba, JD.com, and Pinduoduo have changed the game;How
Amazon became the retailer of choice for a large portion of the US
population, and how other companies have chosen to work with them or
have to compete against them; How Walmart beat out other grocers in
the late 1990s to become the leader in food retailing, and how they must
pivot to hold their leadership position today; How Warby Parker
dared to compete against Luxottica in the lucrative eyewear
business, and what that can tell start-ups about how to carve out a
niche against a Goliath; How Sephora drew away customers from
once-dominant department stores to become the go-to retailers for beauty
products.
Kahn argues we are just witnessing the start of the radical changes in
retail that have been hastened by the pandemic and will revolutionize
shopping in every way. Building on these insights, Kahn offers a
framework that any company can use to create a competitive strategy to
survive and thrive in today's--and tomorrow's--retail environment.
