What can you learn from the most successful companies in the world?
The Sephora Story will help you understand and adopt the competitive
strategies, workplace culture, and daily business practices that turned
the makeup retailer into a paradise for makeup enthusiasts everywhere.
Sephora is a playground for women, chock full of lipstick, eyeshadows,
foundations, blushes, and so much more, just waiting to be experienced.
It's where teens learn to apply foundation and adults learn how to
create the perfect smoky eye. It's the cosmetic birthplace for the
iconic Kardashian contour. And it's a dominant brand, taking home a
large portion of the $48.3 billion-dollar makeup industry.
The Sephora Story teaches you how Sephora was born in Paris in 1970
and has exploded since it opened its first North American store in 1997.
Now, with at least one store in almost every mall, you may find yourself
fighting to navigate the store.
Through Sephora's story, you will learn:
- How to lead the evolution of a decades old brand and how to relaunch
it in a new market.
- How to create a customer experience that revolutionizes an industry.
- How to bring together multiple brands under one roof without
compromising their identities.
- And how to reach a younger audience and ignite a passion for your
product.
It's more than just makeup, it's an experience and this book will teach
entrepreneurs, innovators, marketers, and executives everything they
need to know about creating an iconic experience for their customers.
