During the long summer of 1787, while half a hundred men deliberated in
utmost secrecy over the fate of a nation, newspaper editors went to
great length to win support for the federalist cause. By launching one
of the greatest media marketing campaigns in American history,
publishers repeatedly promoted the anticipated results of the
Constitutional Convention while actively stifling its antifederal
critics. In this revealing expose of media management in the eighteenth
century, historian John K. Alexander demonstrates how publishers' tacit
political assumptions and their tightly woven information networks
channeled public debate over the issue. He quantitatively and
qualitatively shows how publishers turned their papers into propaganda
instruments in an effort to create and solidify a popular consensus
around the yet unknown results of the Convention. In the words of one
New York editor, "they conceived it a duty incumbent on them to prepare
the minds of their readers for [the Constitution's] reception." "The
evidence from 1787," writes Alexander, "suggests that independent
ownership and operation offer no guarantee of a truly free and
informative press." The Selling of the Constitutional Convention is a
fascinating analysis of news management in the 1780s that sheds new
light on the role of the press in early American political culture.