Some rather remarkable changes took place in North American business
schools between 1945 and 1970, altering the character of these
institutions, the possibilities for their future, and the terms of
discourse about them. This period represents a minor revolution, during
which business school are reported to have become more academic, more
analytic, and more quantitative.
The Roots, Rituals, and Rhetorics of Change considers these changes
and explores their roots. It traces the origins of this quiet revolution
and shows how it shaped discussions about management education, leading
to a shift in that weakened the place of business cases and experiential
knowledge and strengthened support for a concept of professionalism that
applied to management.
The text considers how the rhetoric of change was organized around three
core questions: Should business schools concern themselves primarily
with experiential knowledge or with academic knowledge? What vision of
managers and management should be reflected by business schools? How
should managerial education connect its teaching to some version of
reality?