Companies, communities, and individuals fall for many reasons, but one
of the most common--and easily avoidable--is the failure to reinvent.
When people and organizations rest on prior successes rather than
driving purposeful transformation, they discover too late that they have
lost their market position altogether to competitors and external
forces.
The most successful companies, brands, and individuals make reinvention
a regular part of their business strategies. Transformation demands an
ongoing process of discovery and imagination, and The Road to
Reinvention lays out a systematic approach for continually challenging
and reinventing yourself and your business. Venture capitalist and
serial entrepreneur Josh Linkner identifies six elements in any business
that are ripe for reinvention and shares examples, methods, and
step-by-step techniques for creating deliberate, productive disruption.
Throughout The Road to Reinvention, Linkner also explores the
history--the great rise, unprecedented fall, and now rebirth--of his
beloved hometown, Detroit. First rising to greatness as the result of
breathtaking innovation, Detroit had generations of booming growth
before succumbing to apathy, atrophy, and finally bankruptcy. Now, the
city is rising from the ashes and driving sustainable success through an
intense focus on reinvention. Linkner brings an insider's view of this
incredible story of grit, determination, and creativity, sharing his
perspective on Detroit's successes and setbacks as a profound example of
large-scale organizational and personal transformation.
Change is inevitable. You need to decide: Will you drive that change, or
be driven away by it? Will you disrupt or be disrupted? By choosing to
deliberately reimagine your own status quo, you can secure a strong
future for both your company and your career.
