Focusing on England, this study reconstructs the centuries-long process
of commercialization that gave birth to the modern market society. It
shows how certain types of markets (e.g. those for real estate, labor,
capital, and culture) came into being, and how the social relations
mediated by markets were formed. The book deals with the creation of
institutions like the Bank of England, the Stock Exchange, and Lloyd's
of London, as well as the way the English dealt with the uncertainty and
the risks involved in market transactions. Christiane Eisenberg shows
that the creation of a market society and modern capitalism in England
occurred under circumstances that were utterly different from those on
the European continent. In addition, she demonstrates that as a process,
the commercialization of business, society, and culture in England did
not lead directly to an industrial society, as has previously been
suggested, but rather to a service economy.