This pivot analyzes the historical emergence of legal graffiti and how
it has led to a new ethos among writers. Examining how contemporary
graffiti writing has been brought into new relationships with major
social institutions, it explores the contemporary dynamics between
graffiti, society, the art world and social media, paying particular
attention to how New York City's political elite has reacted to
graffiti. Despite its major structural transformation, officials in New
York continue to construe graffiti writing culture as a monolithic,
criminal enterprise, a harbinger of economic and civic collapse. This
basic paradox - persistent state opposition to legal forms of graffiti
that continue to gain social acceptance - is found in many other major
cities throughout the globe, especially those that have embraced
neoliberal forms of governance. The author accounts for the cultural
conflicts that graffiti consistently engenders by theorizing the
political and economic advantages that elites secure by endorsing strong
'anti-graffiti' positions.