Music videos play a critical role in our age of ubiquitous streaming
digital media. They project the personas and visions of musical artists;
they stand at the cutting edge of developments in popular culture; and
they fuse and revise multiple frames of reference, from dance to high
fashion to cult movies and television shows to Internet memes. Above
all, music videos are laboratories for experimenting with new forms of
audiovisual expression.
The Rhythm Image explores all these dimensions. The book analyzes, in
depth, recent music videos for artists ranging from pop superstar The
Weeknd to independent women artists like FKA twigs and Dawn Richard. The
music videos discussed in this book all treat the traditional themes of
popular music: sex and romance, money and fame, and the lived
experiences of race and gender. But they twist these themes in strange
and unexpected ways, in order to reflect our entanglement with a digital
world of social media, data gathering, and 24/7 demands upon our
attention.