In a blend of Wired magazine and The Boys on the Bus, the man who
invented Internet politics tells the story of how it was done and
reveals how every sector can benefit from tech revolution.
Campaign manager Joe Trippi, who signed on to run Howard Dean's campaign
when there was less than $100,000 in the till and fewer than 500 people
involved, transformed the most obsure candidate in the field into the
Democratic frontrunner and all-but-coronated party nominee in less than
a year. The secret of Trippi's off-the-charts success: a revolutionary
use of the Internet, and an impassioned, contagious desire to overthrow
politics-as-usual. Before Dean knew it, he had a groundswell of 600,000
Americans behind him, was leading in every poll, and had raised $45
million--more money than any Democrat in history.
We now know that unprecedented fundraising, unheard-of numbers of people
checking in on the Internet, chatting on blogs, reaching out to their
fellow voters and showing up at house parties really can compete
with--and in so many ways exceed-- the more traditional approaches to
winning in politics. But the why's and how's leave much fertile ground
to plow, and for the first time, Trippi, an icon to all the Dean
supporters he energized, is sharing his lessons learned, along with
colorful behind-the-scenes stories from the campaign trail.
Perhaps lulled by the bust of the dot.com boom, many have dismissed the
Internet as old news. But if Dean's campaign wasn't enough of a wake-up
call, this book is: Trippi reveals just how the sleeping power of
technology can be harnessed, and illuminates how every organization and
individual in America can benefit from the tidal wave of change on the
horizon.
