Philip Kotler

(Author)

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Softcover Reprint of the Original 2nd 2016)Paperback - Softcover Reprint of the Original 2nd 2016, 30 May 2018

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Softcover Reprint of the Original 2nd 2016)
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Part of Series
Quintessence
Print Length
113 pages
Language
English
Publisher
Springer
Date Published
30 May 2018
ISBN-10
3662569280
ISBN-13
9783662569283

Description

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Product Details

Authors:
Philip KotlerRoland BergerNils Bickhoff
Book Edition:
Softcover Reprint of the Original 2nd 2016
Book Format:
Paperback
Country of Origin:
NL
Date Published:
30 May 2018
Dimensions:
23.39 x 15.6 x 0.66 cm
ISBN-10:
3662569280
ISBN-13:
9783662569283
Language:
English
Location:
Berlin, Heidelberg
Pages:
113
Publisher:
Weight:
185.97 gm

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