Are you leaving money on the table? Gain insight into leveraging the
perception of value while increasing customer satisfaction: learn to
employ best practices and research into the behavioral economics driving
purchasing decisions to establish your pricing power.
THE PARADOX OF PRICING POWER: ASK MORE, EARN MORE.
Consumer behavior is irrational - people are finnicky, temperamental,
and subjective. But they're also highly predictable. Thus, when it comes
to determining optimal product pricing, there's one thing to keep in
mind: the perception of value is value.
In his latest work, The Price Whisperer, Per Sjöfors explores the
complex network of variables that regulate customer perception of price
and value, that is, why people buy one product and not another. By
isolating key factors that determine a target market's willingness to
pay, businesses can effectively hack their existing model, thereby
increasing asking price and sales volume. It's not black magic, it's
human psychology.
Start reading now to:
You might have the right product, the right marketing strategy and the
right branding...but if your pricing is off, your business will suffer.
Find your audience, tailor your message and value your product
correctly! Grab your copy of The Price Whisperer today!
