Alexander Sänn

(Author)

The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources (2017)Paperback - 2017, 28 February 2017

The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources (2017)
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Part of Series
Forschungs-/Entwicklungs-/Innovations-Management
Print Length
235 pages
Language
English
Publisher
Springer Gabler
Date Published
28 Feb 2017
ISBN-10
3658172622
ISBN-13
9783658172626

Description

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

Product Details

Author:
Alexander Sänn
Book Edition:
2017
Book Format:
Paperback
Country of Origin:
NL
Date Published:
28 February 2017
Dimensions:
21.01 x 14.81 x 1.4 cm
ISBN-10:
3658172622
ISBN-13:
9783658172626
Language:
English
Location:
Wiesbaden
Pages:
235
Publisher:
Weight:
312.98 gm

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