Alexander Sänn presents a functional method based on lead user method,
preference measurement, and recommendations using collaborative
filtering. The introduced method in this book stimulates input from
internal and external sources, predicts basic customers' acceptance, and
evaluates this input against pre-defined criteria such as feasibility
and existing patents for further concept generation. In sum, the new
method addresses common innovation barriers and helps to reduce
management uncertainties. This book provides further insights to the use
of lead users as innovation sources in three major industries. The
author extends the methodological toolbox with practical implications
and contributes to the highly discussed topic in innovation management.