The Practical Negotiator: How to Argue Your Point, Plead Your Case, and Prevail in Any SituationPaperback, 21 October 2013

There's an Inner Negotiator in Everyone; The Practical Negotiator Helps You Find It.

Everyone needs to reach agreement with others, but many people are overly fearful of what they think is a complex process. In The Practical Negotiator, Cohen demystifies negotiation, offering common-sense approaches anyone can use no matter what the issue.

The Practical Negotiator provides a broad range of real-life negotiating problems faced by people in dozens of countries from every continent (except Antarctica). Each question was submitted by a real person looking for advice. The book's down-to-earth approach will empower you to:

Assess your interests and strengths and find ways to build on them.

Understand the situation and the possibilities at hand.

Increase your confidence in dealing with others.

Develop and implement simple, practical strategies to further your interests.