In a radical break with the past, information now flows like water, and
we must learn how to tap into its stream. Individuals and companies can
no longer rely on the stocks of knowledge that they've carefully built
up and stored away. Information now flows like water, and we must learn
how to tap into the stream. But many of us remain stuck in old practices
-- practices that could undermine us as we search for success and
meaning.
In this revolutionary book, three doyens of the Internet age, whose
path-breaking work has made headlines around the world, reveal the
adjustments we must make if we take these changes seriously. In a world
of increasing risk and opportunity, we must understand the importance of
pull. Understood and used properly, the power of pull can draw out the
best in people and institutions by connecting them in ways that increase
understanding and effectiveness. Pull can turn uncertainty into
opportunity, and enable small moves to achieve outsized impact.
Drawing on pioneering research, The Power of Pull shows how to apply
its principles to unlock the hidden potential of individuals and
organizations, and how to use it as a force for social change and the
development of creative talent.
The authors explore how to use the power of pull to:
- Access new sources of information
- Attract likeminded individuals from around the world
- Shape serendipity to increase the likelihood of positive chance
encounters
- Form creation spaces to drive you and your colleagues to new heights
- Transform your organization to adapt to the flow of knowledge
The Power of Pull is essential reading for entrepreneurs, managers,
and anybody interested in understanding and harnessing the shifting
forces of our networked world.
