Skillfully read by DJ, MTV News reporter, and radio host Sway
Calloway, whose effortless style and distinct voice perfectly capture
John's message, and featuring a customized introduction from the author
himself, this audiobook is the go-to source for all those wanting to
learn the importance of staying hungry in order to succeed. Interspersed
throughout its chapters, listeners are treated to "Power Facts" and
"Shark Points" told directly by Daymond John, giving the famed
entrepreneur and branding expert a chance to impart some of his
invaluable wisdom.
Daymond John has been practicing the power of broke ever since he
started selling his home-sewn T-shirts on the streets of Queens. With no
funding and a $40 budget, Daymond had to come up with out-of-the box
ways to promote his products. Luckily, desperation breeds innovation,
and so he hatched an idea for a creative campaign that eventually
launched the FUBU brand into a $6 billion global phenomenon. But it
might not have happened if he hadn't started out broke - with nothing
but a heart full of hope and a ferocious drive to succeed by any means
possible.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far
from being a liability, broke can actually be your greatest competitive
advantage as an entrepreneur. Why? Because starting a business from
broke forces you to think more creatively. It forces you to use your
resources more efficiently. It forces you to connect with your customers
more authentically and market your ideas more imaginatively. It forces
you to be true to yourself, stay laser focused on your goals, and come
up with those innovative solutions required to make a meaningful mark.
Drawing his own experiences as an entrepreneur and branding consultant,
peeks behind the scenes from the set of Shark Tank, and stories of
dozens of other entrepreneurs who have hustled their way to wealth, John
shows how we can all leverage the power of broke to phenomenal success.
You'll meet:
- Steve Aoki, the electronic dance music (EDM) deejay who managed to
parlay a series of $100 gigs into becoming a global superstar who has
redefined the music industry.
- Gigi Butler, a cleaning lady from Nashville who built a cupcake empire
on the back of a family recipe, her maxed-out credit cards, and a
heaping dose of faith.
- Eleven-year-old Shark Tank guest Mo Bridges, who stitched together a
winning clothing line with just his grandma's sewing machine, a stash
of loose fabric, and his unique sartorial flair.
When your back is up against the wall, your bank account is empty, and
creativity and passion are the only resources you can afford, success is
your only option. Here you'll learn how to tap in to that power of broke
to scrape, hustle, and dream your way to the top.
BONUS: This audiobook features an exclusive interview between author
Daymond John and narrator Sway Calloway, touching upon topics that
include entrepreneurship as "the ultimate equalizer", loving what you
do, and why the author handpicked Calloway to read his book.
