Based on a 20-month ethnographic study of television and audiences in
class-divided Philippines, this is the first book to take a bottom-up
approach in considering how people respond to images and narratives of
suffering and poverty on television. The book aims to contribute to the
broader project of de-Westernizing media studies and explore the tension
between ethical prescription and anthropological description in the
social sciences and humanities. Winner of the 2016 Philippine Social
Science Council Excellence in Research Award.