Innovation is the turning of ideas into concrete realities. To the
extent that this process is an economic one, it must also be subject to
political decisions, and these determine which ideas are to have
resources made available for their in- novation. This book attempts to
trace the relationship between ideas, resources and politics. Chapter I
deals with the way economic innovation depends both upon markets and
upon interference with markets. Schumpeter taught us how market power is
essential for innovation. This chapter stresses that the inverse is also
true: Innovation can take place wherever there is market power. A most
important corollary of this, is that failure to develop any particular
type of market power, need not prevent innovation from happening. It
will then take place under the protection of whatever market power there
is, and it will be geographically located wherever that market power is
effective. Chapter II identifies and seeks to fill a major gap in the
literature on innova- tion, by showing how important modern marketing
has become for providing the conditions under which money may be
rationally invested at high risk to get new things done. Marketing
monopoly, or Persuasive market power, is now at least as important as
the market power of Capability, or as the several types of Specific
market power, in interference with market forces. It is therefore
equally important for innovation.