This book, a primer for the entrepreneur, is filled with valuable and
ready-to-use information on using trademarks to avoid lawsuits and
protect your ideas. Easy to follow and affordable, this helpful guide
will teach you how to manage your trademark to maximize profits, avoid
problems, and coexist with other marketers while you market your own
product. It also provides answers to your questions about when to call a
lawyer and how to avoid needing one. Finally, it offers a full briefing
on the problems associated with selecting protectable trademarks that do
not infringe established marks, what happens if trademarks are selected
carelessly, and what to do if someone infringes your trademark. This
handbook will save readers expensive lawyers' fees, and will make an
invaluable addition to the library of anyone who markets a product or
service.