Tony Alessandra

(Author)

The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate EventsPaperback, 1 December 2007

The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
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Print Length
217 pages
Language
English
Publisher
Morgan James Publishing
Date Published
1 Dec 2007
ISBN-10
1600373291
ISBN-13
9781600373299

Description

Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be ""a cost of doing business"" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. ""R.O.I."" is the corporate buzzword for ""Show me the money!"" So ask yourself this question: ""Can I show anyone the money for my trade show investment?""

Product Details

Authors:
Tony AlessandraSteve UnderationScott Michael Zimmerman
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 December 2007
Dimensions:
22.96 x 15.47 x 1.57 cm
ISBN-10:
1600373291
ISBN-13:
9781600373299
Language:
English
Pages:
217
Weight:
340.19 gm

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