Increase Profits and Reduce Stress in your Trade Shows and Corporate
Events! A few short years ago, there was little need for this book.
However, the trade show and event marketplace has drastically changed.
Shows and events used to be ""a cost of doing business"" but are now
considered an investment that adds to or subtracts from the bottom line.
Today, exhibit and event managers deal with the pressure of shrinking
budgets and higher expectations. ""R.O.I."" is the corporate buzzword
for ""Show me the money!"" So ask yourself this question: ""Can I show
anyone the money for my trade show investment?""